BDO enters virtual world to win clients and new recruits
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BDO Stoy Hayward has launched on internet virtual world Second Life in a bid
to open up its services to a broader audience.
Its launch of an 'island' on the world will enable the firm to holding
meetings online, presentations and events for staff and enhance recruitment
options by engaging with a broader, international audience.
Three films focusing on tax investigations were premiered in Second Life by
BDO as part of the launch.
'They bring humour to a serious area, demonstrating different situations
where people would have benefited from taking early professional advice,' said
BDO partner Daniel Dover. 'The films show it is never too late to seek
experienced taxation advice when revenue and customs look at your financial
affairs.'
BDO claimed it was the first international firm to have a presence on the
island however Dutch firm Berk, an affiliate of Baker Tilly International, is
currently operating in Second Life.
Owners of Second Life, Linden Lab, recently appointed former
PricewaterhouseCoopers consultant Mark Kingdon as chief executive.
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