Difficulty finding delivery information put off online shoppers, says survey
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Nearly one in five (19 per cent) online Christmas shoppers abandoned their
purchase before they paid because of insufficient delivery information,
according to a survey.
And problems finding specific product information was another discouraging
factor, says the study by market research firm
YouGov and commissioned by
RightNow Technologies.
Some 14 per cent of respodents to the 2000-strong survey said they had a
negative Christmas shopping experience.
"To capitalise on the burgeoning online shopping market a retail website
should be properly organised and consumer-centric," said RightNow general
manager Joe Brown.
"By designing a site with the consumer shopping experience in mind, retailers
can reduce consumer frustration and increase sales," he said.
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