Surveys show that mobile banking is up while online banking has gone flat
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Growing the number of financial transactions across mobile networks will
depend on payment transaction costs, revenue share issues and overcoming
customer support difficulties.
800 million people will bank via mobile devices by 2011, according to a
report from Juniper Research.
Meanwhile US online banking numbers declined for the first time in five
years. Although 47 million Americans said they used online banking, the rate of
growth slowed in the fourth quarter of 2007 and last year saw the first decline
in online banking.
"After several years of strong growth in the number of users of online
banking services, it appears the market is entering its next phase," says Brian
Jurutka, of research house comScore. "Many of the top banks are realising that
customer servicing is of increasing importance… and are investing resources in
online and mobile banking."
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