Marc Brenner
Marc Brenner
R E L A T E D   C O N T E N T
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Marc Brenner, Editor

It's not over until the consultant sings

Consultants should sing their own praise

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If you work for one of the industry's time-honoured Big Five you may have noticed that business has been a little rocky of late. You may have noticed your firm making more headlines than is particularly healthy. The consultancy side of the business is already being soiled by the antics of its audit cousins.

Now is the time for consultants to stand up and make a noise about the value they bring business. While the ethics and practices of audit teams are being questioned, consultants should be driving forward a positive message. Though the MCA and the IMC attempt to do this on your behalf, perhaps it's time for firms to blow their own trumpets.

The days when consultants could be discreet and laid-back about their achievements are over. When the knives are out, it's time to come our fighting.

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